Marketing & Innovations digitales
87 consultations
Description
This course is aimed at creative, digitally-savvy young people, aspiring entrepreneurs, or people in career transition, seeking to acquire over 6 months (theory and practice) the skills needed to promote products, services, or brands through digital marketing tools. That's why it offers a two-phase structured program: 3 months of theoretical and practical training covering digital marketing, social media, online advertising, and innovation strategies, followed by a 3-month internship immersed in a partner company or agency, enabling participants to consolidate their skills on real projects before entering the job market.
Objectifs pédagogiques
-Understand marketing and digital marketing fundamentals -Develop a digital communication and content strategy -Manage and animate social media (community management) -Design and run online advertising campaigns (social media, Google Ads) -Master the basics of search engine optimization (SEO) and paid search (SEA) -Analyze data and measure the performance of marketing actions -Understand digital innovation trends (AI, e-commerce, new usages) Apply acquired skills through a supervised internship in a company
Programme détaillé
Phase 1 – Theoretical and practical training (3 months) Introduction to marketing and digital marketing Brand strategy and positioning Community management and social media management Creating digital content (visuals, videos, text) Online advertising: social media and Google Ads Search engine optimization (SEO) and paid search (SEA) Email marketing and marketing automation Data analysis and performance measurement tools (analytics) Digital innovations: AI applied to marketing, e-commerce, trends Overall digital strategy and marketing plan Phase 2 – Practical internship (3 months) -Immersion in a partner company or agency: real projects -Monitoring and evaluation by a professional supervisor -Internship debrief and skills assessment
Prérequis
No prior technical diploma required. Comfort with digital tools and social media, as well as availability for a 3-month internship, are recommended. A minimum BEPC/3rd grade level is advised. Advantages (provided by EPA) Experienced trainers from the digital marketing trade Hands-on practice with real campaigns and projects, building a personal portfolio 3-month practical internship in a partner company or agency, ensuring real professional experience Certificate of completion issued by EPA Personalized support throughout the program (training and internship) Post-training follow-up and career support, with possible financial support for the most dynamic graduates wishing to start a business Career opportunities Digital marketing officer Community manager Assistant digital project manager Digital communications officer Junior SEO/SEA specialist Self-employed entrepreneur in a digital marketing agency or freelance