Community Management/Digital Communication
73 consultations
Description
This course is aimed at young people passionate about social media and content creation, as well as people in career transition, seeking to acquire over 6 months (theory and practice) the skills needed to manage the digital presence of a company or brand. That's why it offers a two-phase structured program: 3 months of theoretical and practical training covering social media management, content creation, digital communication strategy, and monitoring, followed by a 3-month internship immersed in a partner company or agency, enabling participants to consolidate their skills on real projects before entering the job market.
Objectifs pédagogiques
Understand the challenges of digital communication for a company or brand Develop a content strategy adapted to each social network Create and schedule engaging posts (text, visuals, short videos) Animate and moderate an online community Manage online reputation and respond to reviews/comments Use social media scheduling and analytics tools Design and monitor digital communication campaigns Apply acquired skills through a supervised internship in a company or agency
Programme détaillé
Phase 1 – Theoretical and practical training (3 months) Introduction to community management and digital communication Overview of social networks and their specifics (Facebook, Instagram, TikTok, LinkedIn) Developing a content strategy and editorial calendar Creating visuals and short videos for social media Web writing and brand storytelling Scheduling and publishing: social media management tools Community engagement and interaction management Online reputation management and crisis handling Advertising and sponsored campaigns on social media Performance analysis and reporting (KPIs, statistics) Phase 2 – Practical internship (3 months) -Immersion in a partner company or agency: real account management -Monitoring and evaluation by a professional supervisor -Internship debrief and skills assessment
Prérequis
BEPC/BAC/BAC+ Advantages (provided by EPA) Experienced trainers from the digital communication trade Hands-on practice with real accounts and projects, building a personal portfolio 3-month practical internship in a partner company or agency, ensuring real professional experience Certificate of completion issued by EPA Personalized support throughout the program (training and internship) Post-training follow-up and career support, with possible financial support for the most dynamic graduates wishing to start a business Career opportunities Community manager Digital communications officer Assistant social media manager Digital content creator Junior digital project officer Self-employed freelance social media manager